Dashen Breweries Share Company (DBSC) invites qualified national and international consulting firms to submit an Expression of Interest (EOI) for a Route-to-Market (RTM) Redesign and Implementation Project.

DASHEN BREWERIES SHARE COMPANY (DBSC) Date: July 15, 2026 Subject: Invitation for Expression of Interest (EOI) – Route-to-Market (RTM) Redesign and Implementation Consultancy Dear Prospective Consultant, Dashen Breweries Share Company (DBSC) cordially invites qualified and experienced international and national consulting firms to submit an Expression of Interest (EOI) for shortlisting and registration purposes. This EOI is for the provision of consultancy services related to our Route-to-Market (RTM) Redesign and Implementation Project, which is based on the findings of our recently completed Effective Distribution Study (EDS). About Dashen Breweries Share Company Established Market Leader: DBSC is one of Ethiopia's leading brewery companies, having commenced operations in 2000. Production Capabilities: We operate two production facilities in Gondar and Debre Birhan, with a current capacity of 4.2 million hectoliters and plans to reach 5.6 million hectoliters by 2030. Extensive Network: DBSC employs approximately 1,100 people and distributes four brands across more than eight SKUs throughout Ethiopia. Quality Standards: We maintain internationally recognized management systems, including QMS, EMS, Occupational Health and Safety, and World Class Manufacturing practices. Objective of the Assignment The objective of this consultancy is to review, validate, and operationalize the findings of our recent EDS study. DBSC intends to develop an optimized RTM strategy and roadmap to improve: Distribution efficiency and route profitability. Market penetration and outlet coverage. Customer service levels and distributor effectiveness. Sales force productivity, overall cost efficiency, and commercial execution excellence. Scope of Work The consulting firm will support DBSC across six critical phases: Phase I – Review and Validation: Validate EDS findings, current distribution networks, and customer segmentation. Phase II – Current State Assessment: Assess network efficiency, te