Pharo Ventures, the commercial profit-arm of the Pharo Foundation, invites qualified and experienced branding consultancy firms to submit technical and financial proposals for the development of a comprehensive brand strategy, corporate identity system, patient experience framework, environmental branding package, and launch strategy for its upcoming healthcare portfolio company, Pharo Health Ethiopia.

TERMS OF REFERENCE (TOR) Brand Strategy, Corporate Identity, Patient Experience and Environmental Branding Consultancy (Premium Gastroenterology, Internal Medicine and Diagnostic Healthcare Hub) 1. Introduction Pharo Ventures, the commercial profit-arm of the Pharo Foundation , invites qualified and experienced branding consultancy firms to submit technical and financial proposals for the development of a comprehensive brand strategy, corporate identity system, patient experience framework, environmental branding package, and launch strategy for its upcoming healthcare portfolio company, Pharo Health Ethiopia. 2. Background and Objectives Pharo Health Ethiopia intends to transform the healthcare landscape in the Horn of Africa region by establishing a network of premium specialty centers. The first stage involves launching a centrally located, world-class, one-stop health service hub in Addis Ababa, Ethiopia, specializing in Premium Gastroenterology, Internal Medicine, and Diagnostic Healthcare. The objective of this assignment is to position this facility as Ethiopia’s premier specialty and diagnostic healthcare destination through a recognizable, protected, and world-class healthcare brand. 3. Scope of Work The selected consultant will be expected to deliver a complete branding lifecycle within an estimated duration of 4 to 6 weeks. The scope includes, but is not limited to: Brand Discovery, Research, and Competitor Benchmarking. Brand Strategy Development (Vision, Mission, Values, Positioning). Naming and Brand Architecture. Visual Identity Development (Logo, Typography, Palette, Graphic Language). Patient Experience and Healthcare Professional Engagement Branding. Environmental Branding (Signage, Wayfinding, Department Branding). Corporate Identity Materials, Digital Branding, and Launch Campaign Support. 4. Submission Requirements Bidders are required to submit both Technical and Financial proposals. Submissions must include: Technical: Proposed methodology/app