Shega Media & Technology PLC cordially invites your organization to submit a competitive proposal for conducting the Endline Study for the "Advancing Knowledge on Financial Accessibility and DFS Adoption" (AKOFADA) Project.

Subject: Invitation to Bid – Request for Proposals (RFP) for the AKOFADA Project Endline Study Date: June 6, 2026 To: Qualified Evaluation Vendors, Research Firms, Consulting Organizations, and Academic Institutions From: Shega Media & Technology PLC Dear Prospective Bidder, Shega Media & Technology PLC cordially invites your organization to submit a competitive proposal for conducting the Endline Study for the "Advancing Knowledge on Financial Accessibility and DFS Adoption" (AKOFADA) Project. The goal of this assignment is to select a qualified research or consulting firm to design and implement a rigorous mixed-methods endline survey that measures shifts in Digital Financial Services (DFS) awareness, trust, confidence, usage, and overall financial inclusion in Ethiopia against the project's 2024 baseline data. Project Overview & Objectives The AKOFADA project focuses on driving financial inclusion in underserved rural and semi-rural areas across Ethiopia. A core element of this evaluation is assessing the impact of Pillar III: the DFS Behavioral Change Communication (BCC) sub-project, which utilized multi-channel radio campaigns and ground activations to reach over 3 million beneficiaries. The primary objectives of the assignment include: Measuring change across all key project indicators from the July 2024 baseline to the 2026 endline. Evaluating the reach, recall, and behavioral attribution of the multi-channel BCC campaign. Mapping and evaluating shifts in DFS knowledge, capacity, and service offerings among financial service providers and SACCOs. Generating actionable recommendations for future financial inclusion programming and policy engagement in Ethiopia. Scope and Geographic Footprint The survey must cover the exact geographic footprint established during the baseline study, encompassing 18 specific rural and semi-rural kebeles across 9 target areas within the Oromia, Amhara, South Ethiopia, and Central Ethiopia regional states: Adama outlying regions A